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      <image:title>Blog - How to embrace diversity as a PhD Student - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://nassm.org/blog/meet-nassm-student-board</loc>
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    <lastmod>2024-01-30</lastmod>
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      <image:title>Blog - Meet NASSM Student Board - Make it stand out</image:title>
      <image:caption>Watch NASSM Student Workshop on Diversifying the classroom</image:caption>
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    <loc>https://nassm.org/blog/7hegny8h6xt7hbojgr6uhg665lq8wa</loc>
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    <lastmod>2023-05-17</lastmod>
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      <image:title>Blog - Introducing Sustainability at NASSM - Make it stand out</image:title>
      <image:caption>View of Montréal from Mount Royal. Source: https://www.exploretravel.com.au/story/8011776/why-you-should-visit-this-canadian-city-in-2023/</image:caption>
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      <image:title>Blog - Introducing Sustainability at NASSM - Make it stand out</image:title>
      <image:caption>Biosphere in Parc Jean-Drapeau. Source: https://www.investmentmonitor.ai/sponsored/why-montreal-is-a-hub-for-sustainability-related-international-organisations/</image:caption>
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    <loc>https://nassm.org/blog/in-memory-of-professor-june-baughman</loc>
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    <lastmod>2023-02-14</lastmod>
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      <image:title>Blog - In Memory of Professor June Baughman - Make it stand out</image:title>
      <image:caption>In the only known photo of the founders, which was taken on November 15, 1985 at Bowling Green State University, June is standing, third person from left.</image:caption>
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    <loc>https://nassm.org/blog/nassm-welcome-to-the-new-us</loc>
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      <image:title>Blog - Welcome to the new us! - Make it stand out</image:title>
      <image:caption>NASSM President Erianne Weight</image:caption>
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      <image:title>Blog - Welcome to the new us! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://nassm.org/blog/the-imaginative-muslim-world</loc>
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    <lastmod>2025-10-12</lastmod>
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      <image:title>Blog - The Imaginative Muslim World in the Eyes of Western Sport Management Academia - Make it stand out</image:title>
      <image:caption>Photo Credit: "PAX 2014 Twitch Booth" by camknows is licensed under CC BY-NC-SA 2.0. To view a copy of this license, visit https://wordpress.org/openverse/image/c6198e10-44ac-427a-a5f1-2ccd8f32fb40</image:caption>
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    <loc>https://nassm.org/blog/nassm-smaanz-amp-easm-online-networking-events</loc>
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    <lastmod>2025-10-12</lastmod>
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      <image:title>Blog - NASSM, SMAANZ &amp;amp; EASM online networking events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://nassm.org/blog/the-impacts-of-role-models-mentors-and-sponsors-a-chance-to-throw-the-ladder-down</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-23</lastmod>
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      <image:title>Blog - The Impacts of Role Models, Mentors, and Sponsors – A Chance to Throw the Ladder Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Impacts of Role Models, Mentors, and Sponsors – A Chance to Throw the Ladder Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://nassm.org/blog/leveraging-social-media</loc>
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    <lastmod>2022-02-16</lastmod>
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      <image:title>Blog - Leveraging Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Leveraging Social Media - Make it stand out</image:title>
      <image:caption>Image copyright: http://allentiffany.com</image:caption>
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    <loc>https://nassm.org/blog/the-attention-economy-and-esports-an-econometric-analysis-of-twitch-viewership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
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      <image:title>Blog - The Attention Economy and Esports: An Econometric Analysis of Twitch Viewership - Make it stand out</image:title>
      <image:caption>Photo Credit: "PAX 2014 Twitch Booth" by camknows is licensed under CC BY-NC-SA 2.0. To view a copy of this license, visit https://wordpress.org/openverse/image/c6198e10-44ac-427a-a5f1-2ccd8f32fb40</image:caption>
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  <url>
    <loc>https://nassm.org/blog/2021-november-student-engagement-initiative</loc>
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    <lastmod>2022-01-26</lastmod>
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      <image:title>Blog - The (international) academic job market- How to position yourself for success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://nassm.org/blog/xenophobiaeurocentrism-within-sport-management-academia-an-evil-to-fight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
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      <image:title>Blog - Xenophobia/Eurocentrism within Sport Management Academia: An Evil to Fight - Make it stand out</image:title>
      <image:caption>Umer Hussain is a post-doctoral research associate at Texas A&amp;M University. Hussain’s research focuses upon understanding the intersection of race, religion, and gender in the sporting context.</image:caption>
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  </url>
  <url>
    <loc>https://nassm.org/blog/2021-october-student-engagement-initiative</loc>
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    <lastmod>2021-12-24</lastmod>
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      <image:title>Blog - Facilitating Learning and Connections: The NASSM Student Engagement Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/8d9d0d18-69d4-4dd5-a4d6-77915a02082b/flyer.jpg</image:loc>
      <image:title>Blog - Facilitating Learning and Connections: The NASSM Student Engagement Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/nassm-executive-council-member-diary-part-2</loc>
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    <lastmod>2021-12-06</lastmod>
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      <image:title>Blog - NASSM Executive Council Member Diary (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://nassm.org/blog/nassm-executive-council-member-diary</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-11-04</lastmod>
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      <image:title>Blog - NASSM Executive Council Member Diary (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/sport-management-academic-job-postings-24lyz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-14</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/can-sport-contribute-to-recovery-from-covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/islamic-feminism-in-sport-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/teaching-during-a-pandemic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/an-administrative-lens-for-the-modern-sport-leader</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/efdc6701-4c09-4dee-bc48-cfcb9a951d7e/picture1.jpg</image:loc>
      <image:title>Blog - An Administrative Lens for the Modern Sport Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/610e59fc-567e-4182-a012-9b876a9ad926/picture2.png</image:loc>
      <image:title>Blog - An Administrative Lens for the Modern Sport Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/a-foreign-territory-of-opportunities-experiences-of-a-sport-management-international-student</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/45d69113-f408-42a2-9651-55e554aed790/Nina1.jpg</image:loc>
      <image:title>Blog - A Foreign Territory of Opportunities: Experiences of a Sport Management International Student - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a024febf-35a4-4825-99b8-4a8104ad85ee/Nina2.jpg</image:loc>
      <image:title>Blog - A Foreign Territory of Opportunities: Experiences of a Sport Management International Student - Make it stand out</image:title>
      <image:caption>At the NCAA Men’s Final Four tournament in Minneapolis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/c7692a12-e534-4227-812f-5a2320c2d596/Nina3.jpg</image:loc>
      <image:title>Blog - A Foreign Territory of Opportunities: Experiences of a Sport Management International Student - Make it stand out</image:title>
      <image:caption>Dr. Mary Hums and I during my master’s graduation ceremony, May 2019. She is my advisor and will be my dissertation</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1c9e79f7-ce7c-46f7-a575-f545b496be04/Nina4.jpg</image:loc>
      <image:title>Blog - A Foreign Territory of Opportunities: Experiences of a Sport Management International Student - Make it stand out</image:title>
      <image:caption>Speaking to High School students during International Education Week 2018 on behalf of Reach the World and Fulbright</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/has-sport-had-its-metoo-moment-womens-experiences-of-sexism-and-sexual-harassment-in-the-sport-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/0a391114-da96-4881-8b90-fd604fd53186/Hindman.jpg</image:loc>
      <image:title>Blog - Has sport had its #MeToo moment? Women’s experiences of sexism and sexual harassment in the sport industry - Make it stand out</image:title>
      <image:caption>Lauren is a doctoral candidate at the Mark H. McCormack Department of Sport Management at UMass Amherst, where she studies gender and other diversity-related topics in sport organizations. Prior to pursuing her Ph.D., she spent nine seasons working in professional sports.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/sticking-together-as-we-move-forward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/7bce6ae7-df25-4e74-911f-afe0e38167b3/picture1.png</image:loc>
      <image:title>Blog - Sticking Together as We Move Forward - Ehren is a second-year doctoral student at the University of Louisville.</image:title>
      <image:caption>Ehren is a second-year doctoral student at the University of Louisville. Before returning to school for her PhD, Ehren worked in intercollegiate athletics for ten years as well as in training and development in both the private and public sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/666c3f81-e4a5-41b0-b529-0d1312f19e24/Screen+Shot+2021-12-16+at+10.20.58+PM.png</image:loc>
      <image:title>Blog - Sticking Together as We Move Forward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/together-apart-or-somewhere-in-between-considerations-for-managing-para-sport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9503c912-8d46-4241-b4b1-c460ab8eff14/Darda.png</image:loc>
      <image:title>Blog - Together, Apart or Somewhere in Between: Considerations for Managing Para Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/62cd4a78-a2db-4175-b2a5-1588d720633c/Darda2.jpg</image:loc>
      <image:title>Blog - Together, Apart or Somewhere in Between: Considerations for Managing Para Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/empirical-investigation-of-sport-trademark-dilution-using-contingent-valuation-method</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1633028208269-H46U42KV7IBJMHAPLUW7/tm-dilution_graphics.png.jpg</image:loc>
      <image:title>Blog - Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/eliminating-organizational-sport-checks-and-balances-to-promote-societal-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9b345a76-809b-4a9c-8869-1823e560623c/3eba0f76-8495-4b60-b080-14c5502d29d8.png</image:loc>
      <image:title>Blog - Eliminating Organizational Sport Checks and Balances to Promote Societal Change - Make it stand out</image:title>
      <image:caption>Barry Person, Jr. is an Assistant Professor at SUNY Delhi</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/sport-management-degrees-teaching-so-much-more-than-sport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-19</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/perceived-course-rigor-in-sport-management-class-level-course-grades-and-student-ratings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/09a26a47-1e8c-4aa9-95f4-cc65388f611b/blog-graphic-1.png</image:loc>
      <image:title>Blog - Perceived Course Rigor in Sport Management: Class Level, Course Grades, and Student Ratings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/considering-taking-up-a-cause-here-are-some-lessons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/199d1e8c-f51c-4818-aa8b-7bee24cddf6b/img_1248-e1574264103241.jpg</image:loc>
      <image:title>Blog - Considering Taking Up A Cause? Here are some lessons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/the-experience-of-a-sport-management-instructor-practitioner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d850dc80-c936-4686-a059-a887a4d902a0/nstewartheadshot.jpg</image:loc>
      <image:title>Blog - The Experience of a Sport Management Instructor-Practitioner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/wwcobservationspart1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-01</lastmod>
    <image:image>
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      <image:title>Blog - Observations from the FIFA Women’s World Cup – Part 1</image:title>
      <image:caption>Most of my supervisors in business development did not care about women’s soccer back in 2010 and sold it as an afterthought, however I’ve seen this bundling used intelligently to provide value for the whole National Team or international federation brand. Exploring those differences, a hybrid sponsorship-organizational behavior research exploration could provide valuable insight for sport organizations seeking to maximize all their properties.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/writing-case-studies-to-engage-with-industry-and-become-a-better-writer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/new-to-nassm-conference-guide-to-maximizing-your-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/how-do-we-help-our-students-arrive-if-we-dont-know-where-they-started</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b9006c21-cfe1-4a82-8632-acbbdca1e65c/getting-to-know-sport-management-students.png</image:loc>
      <image:title>Blog - How Do We Help Our Students Arrive, If We Don’t Know Where They Started? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/fnrmuj1iogqrzp7gc0l8nyhtz6geb2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a05eaf6e-3abe-42b4-ab0a-a9cdd59e6590/blog-infograph+%281%29.png</image:loc>
      <image:title>Blog - Capacity Building: A Comparison of Two Cases</image:title>
      <image:caption>Of particular interest, the findings show that an organization’s readiness for capacity building can be a key factor in whether or not their efforts are successful</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/90j57p4g7m7mmpfx5aqf42k1bp29dg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e616d0dc-7613-4233-b551-b9ee3359ac01/picture1.png</image:loc>
      <image:title>Blog - Sport Ecology: all it is, and all it could be - Make it stand out</image:title>
      <image:caption>Concept Art for Forest Green Rovers’ proposed stadium in UK, made of sustainably sourced wood</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/594ffd9f-5468-4f40-9c3f-6140423ad158/picture2.png</image:loc>
      <image:title>Blog - Sport Ecology: all it is, and all it could be - Make it stand out</image:title>
      <image:caption>Caption: Heat exhaustion at the Australian Open, January 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/5ceef266-50af-45b3-b7dd-59eb5ea3e013/picture3.png</image:loc>
      <image:title>Blog - Sport Ecology: all it is, and all it could be - Make it stand out</image:title>
      <image:caption>Recreational skater on melting ice in Edmonton, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/diversifying-the-face-of-the-us-sport-industry-a-call-to-educators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/saie2vje6wh1zson46lynxsfvqmlzl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/41c8e775-feb1-43ab-bf3b-fa94983e6123/ncaa-hq.jpg</image:loc>
      <image:title>Blog - Applying Career Construction Theory to Female National Collegiate Athletic Association Division I Conference Commissioners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/decb6559-ac12-4d33-87c1-9e55d56f2fbf/softball-1481870_960_720.jpg</image:loc>
      <image:title>Blog - Applying Career Construction Theory to Female National Collegiate Athletic Association Division I Conference Commissioners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/leading-with-vision-and-values-an-interview-with-richard-peddie-former-president-amp-ceo-of-maple-leaf-sports-amp-entertainment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/8c998f2e-5d6f-4bce-908a-c0b5eee6c156/dr-richard-peddie-april-8-2016-guest-speaker-128.jpg</image:loc>
      <image:title>Blog - Leading With Vision and Values: An Interview With Richard Peddie, Former President &amp;amp; CEO of Maple Leaf Sports &amp;amp; Entertainment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/zkgbzf0w48bp0lyi03zsin1r7a6j48</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e6fa2d40-7f7a-4c01-b704-aff19baaf8ae/fan-with-sign-at-soccer-game_925x.jpg</image:loc>
      <image:title>Blog - Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/3xu8s5etzo721rqphatve6bygqa5oc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/15e792e7-520a-4d84-8150-2b361d7cb2aa/king-blog-photo-2-e1541781310245.jpg</image:loc>
      <image:title>Blog - Explaining Sponsorships Using Analogy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/55eb2543-5787-4dfa-ab35-e0dcfe02566d/king-blog-photo-1.jpg</image:loc>
      <image:title>Blog - Explaining Sponsorships Using Analogy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/how-do-we-get-there-establishing-the-narrative-and-building-the-network-to-get-where-you-want-to-be</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/hjlb9ailpnxmil23201ki6rmo8t8tl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/4e88975b-2fe4-42c8-8c26-8303494337cb/nassm-blog-hashtag.jpg</image:loc>
      <image:title>Blog - Sport, Twitter Hashtags, and the Public Sphere: Curt Schilling Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/20e088eb-965a-415b-8205-8a9f069067fb/nassm-blog-habermas.jpg</image:loc>
      <image:title>Blog - Sport, Twitter Hashtags, and the Public Sphere: Curt Schilling Case Study - Jürgen Habermas</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Sport, Twitter Hashtags, and the Public Sphere: Curt Schilling Case Study - Curt Schilling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/kiysoaw168kv3eief9dtvbtobpxfgl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/8c4b3995-ef4b-4bb7-aa19-71bdf4b7a854/fantasyfootball_infographic.jpg</image:loc>
      <image:title>Blog - Challenge accepted: Why women play fantasy football - Credit: Julia Gilbert (www.juliagilbertart.com)</image:title>
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  </url>
  <url>
    <loc>https://nassm.org/blog/preparing-consciously-and-socially-aware-students-the-benefit-of-a-diversity-in-sport-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/39cb8328-c578-47e0-9f7c-134baf4902bb/img_98721.jpg</image:loc>
      <image:title>Blog - Preparing Consciously and Socially Aware Students: The Benefit of a Diversity in Sport Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e45b2474-0859-4364-8b74-b6b1a1fd0bc3/img_21082.jpg</image:loc>
      <image:title>Blog - Preparing Consciously and Socially Aware Students: The Benefit of a Diversity in Sport Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/imwj1ary7ligkiq0sizblf0yacpqnz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a9f91ceb-f165-41bc-8cf1-3bf98f6ebef8/image_1_nassm_blog_post.jpg</image:loc>
      <image:title>Blog - Crossing the great divide between academics and practitioners: The application of autoethnographies in sport (event) volunteer research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b312369e-1e29-417e-a773-c14c65382d8f/image_2_nassm_blog_post.jpg</image:loc>
      <image:title>Blog - Crossing the great divide between academics and practitioners: The application of autoethnographies in sport (event) volunteer research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/what-is-wwe-world-heavyweight-champion-of-jeopardy-review-creating-a-sport-oriented-approach-to-student-learning-and-participation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/ebe7dbc3-2e8d-4623-bde8-a67fb0ba75ec/ishaq-blog-1.jpg</image:loc>
      <image:title>Blog - What is WWE World Heavyweight Champion of Jeopardy Review? Creating a sport-oriented approach to student learning and participation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/39a0274a-fdf0-4eab-ad8b-eb1ec19f2a43/ishaq-blog-21.jpg</image:loc>
      <image:title>Blog - What is WWE World Heavyweight Champion of Jeopardy Review? Creating a sport-oriented approach to student learning and participation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/from-london-to-london-my-experience-as-an-international-student-in-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/dbb3c095-b87b-410e-93d5-5af0747df2bb/sebc-photo-e1520873268528.jpg</image:loc>
      <image:title>Blog - From London to London: My experience as an international student in Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/forging-new-partnerships-nassm-and-the-aspen-institute-announce-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a29a671c-c113-4708-bb93-2a4f1f520201/aspen1jpeg.jpeg</image:loc>
      <image:title>Blog - Forging New Partnerships: NASSM and the Aspen Institute Announce Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/the-value-of-engaging-in-conversations-with-twin-cities-sport-industry-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b290c89c-5767-4f59-a8f7-e6c5af413cca/picture1.jpg</image:loc>
      <image:title>Blog - The value of engaging in conversations with Twin Cities sport industry leaders - Make it stand out</image:title>
      <image:caption>Credit: Lisa Kihl, University of MN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/760d77fb-e430-4007-a9be-b27f1b845902/picture2.jpg</image:loc>
      <image:title>Blog - The value of engaging in conversations with Twin Cities sport industry leaders - Make it stand out</image:title>
      <image:caption>Credit: Lisa Kihl, University of MN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/30957662-2352-4b0e-8ee3-d1285192a859/um.jpeg</image:loc>
      <image:title>Blog - The value of engaging in conversations with Twin Cities sport industry leaders - Make it stand out</image:title>
      <image:caption>Credit: University of MN Sport Management</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/sport-4-development-we-look-too-close-then-we-overlook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/96800364-d1c9-46a5-9a70-947d0fa5da07/img_24638.jpg</image:loc>
      <image:title>Blog - Sport 4 Development: We look too close, then we overlook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/8da611dd-f77e-42fd-9fa9-975b372ad478/img_24628.jpg</image:loc>
      <image:title>Blog - Sport 4 Development: We look too close, then we overlook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/the-university-of-michigans-sporting-event-bid-competition-a-students-perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d5c6c9bd-8b2d-4c4a-9e30-67fcaf073e05/img_0999.jpg</image:loc>
      <image:title>Blog - The University of Michigan’s Sporting Event Bid Competition: A student’s perspective - Make it stand out</image:title>
      <image:caption>Credit: Kerri Bodin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/7515825c-3930-4f92-b343-880dabeb1fa5/37023006546_3d9b9544bd_o.jpg</image:loc>
      <image:title>Blog - The University of Michigan’s Sporting Event Bid Competition: A student’s perspective - Make it stand out</image:title>
      <image:caption>Credit: University of Michigan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/6425fc98-18b1-4897-8f47-7303f7968311/37023006926_5e1c9d600e_o.jpg</image:loc>
      <image:title>Blog - The University of Michigan’s Sporting Event Bid Competition: A student’s perspective - Make it stand out</image:title>
      <image:caption>Credit: University of Michigan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/from-the-classroom-to-the-super-bowl-experience-placement-with-a-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/25c29e2b-06a7-4a28-87cf-0a0d500945a5/event-workforce-2.png</image:loc>
      <image:title>Blog - From the Classroom to the Super Bowl Experience: Placement with a Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/ddc223e8-1aa7-4982-9b60-82553e624e98/download.png</image:loc>
      <image:title>Blog - From the Classroom to the Super Bowl Experience: Placement with a Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/the-inclusion-of-negotiation-in-sport-management-courses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/teaching-game-scripting-in-class</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/548d1396-9a28-4f11-b4dd-afe0003f9851/smith-wallace-tse-resized.jpg</image:loc>
      <image:title>Blog - Teaching Game Scripting In Class - Make it stand out</image:title>
      <image:caption>Rick Smith works with his students in Marietta College's ScriptU program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/c7a2fb6c-9e4c-41b8-8209-0f7d7b9e343d/smith-sabatino-tse-resized.jpg</image:loc>
      <image:title>Blog - Teaching Game Scripting In Class - Make it stand out</image:title>
      <image:caption>Assistant Professor Rick Smith and a student discuss the TSE ScriptPro software.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/n85q3wm8gj679nvxuq5y5pixv52onx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/49fea7dc-1e94-4d49-9d3c-4b78356ae11a/aruba1.jpg</image:loc>
      <image:title>Blog - Research: Aruban Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b2297450-2066-41e7-8799-0bd03a8bf94f/awcarib1.gif</image:loc>
      <image:title>Blog - Research: Aruban Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9516d021-4a38-4518-ab40-a1ccecc64370/cruise71.jpg</image:loc>
      <image:title>Blog - Research: Aruban Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d1cdd6f6-5353-4a62-89da-dbd407d6d69f/cruise311.jpg</image:loc>
      <image:title>Blog - Research: Aruban Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/branding-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/273628df-e1f5-4b92-aa50-b721e3ba6916/fig1.jpg</image:loc>
      <image:title>Blog - Branding Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1f4c4b75-45ca-4686-a0ae-5fb73c32ca4c/fig2.jpg</image:loc>
      <image:title>Blog - Branding Matters - Make it stand out</image:title>
      <image:caption>UNF Sport Management Program's Department Name (on the College Homepage)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/f4502ee7-d2bf-4c2c-9a04-6203737152d0/fig3.png</image:loc>
      <image:title>Blog - Branding Matters - Make it stand out</image:title>
      <image:caption>UNF's Institutional Tagline</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/narratives-of-paralympic-sport-perspectives-from-rio-and-beyond-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a4fddcfb-ff88-4f06-8b2a-a8922eab3f40/amanda_mcgrory_and_1500_wheel_chair_racers_1500m_feminino_categoria_t54_at_paralimpics_rio_2016.jpg</image:loc>
      <image:title>Blog - Narratives of Paralympic Sport: Perspectives from Rio and Beyond - Part 2 - Make it stand out</image:title>
      <image:caption>The 2016 Paralympic Games in Rio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/c97d9945-201c-40f9-9f49-a20bcddd050d/pate-2-sochi-press-room-3-e1490116334115.jpg</image:loc>
      <image:title>Blog - Narratives of Paralympic Sport: Perspectives from Rio and Beyond - Part 2 - Make it stand out</image:title>
      <image:caption>The Press Room at the 2014 Paralympic Games in Sochi.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/willing-suspension-of-disbelief-why-college-sport-reform-is-doomed-to-fail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/c1fe488b-cd92-4da2-8781-2478f938cf70/ed_obannon_real_cropped.jpg</image:loc>
      <image:title>Blog - Willing Suspension of Disbelief: Why College-Sport “Reform” is Doomed to Fail - Make it stand out</image:title>
      <image:caption>Ed O'Bannon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/beyond-rioaccessibility-elitism-and-sport-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/efae9291-4a79-4f84-83b7-1b79075cdb07/misener_paralympics2.jpg</image:loc>
      <image:title>Blog - Beyond Rio...Accessibility, Elitism and Sport Development - Make it stand out</image:title>
      <image:caption>Dr. Laura Misener at the 2016 Paralympic Games in Rio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/5d4454ef-1ce0-476c-b9da-4354337b0b5a/misener_paralympics1.jpg</image:loc>
      <image:title>Blog - Beyond Rio...Accessibility, Elitism and Sport Development - Make it stand out</image:title>
      <image:caption>Photo courtesy of Dr. Laura Misener</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/knowledge-is-power-how-can-we-contribute-to-social-justice-in-divisive-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9ae7c1fb-1520-440a-82ab-fc8aa6473ad0/redskins-protest-signs.jpg</image:loc>
      <image:title>Blog - Knowledge is Power: How Can We Contribute to Social Justice in Divisive Times? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b782fcc8-0a71-40ec-b2ea-1455983ccfe8/john_carlos_tommie_smith_peter_norman_1968cr.jpg</image:loc>
      <image:title>Blog - Knowledge is Power: How Can We Contribute to Social Justice in Divisive Times? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9dd4a326-101f-4df8-9b4e-2a3093bfd956/icant-breathe.jpg</image:loc>
      <image:title>Blog - Knowledge is Power: How Can We Contribute to Social Justice in Divisive Times? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/paying-it-back-the-mccormack-octagon-bowl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1d77eeb6-1ee7-4896-8858-75b9cc9f4654/Picture0.png</image:loc>
      <image:title>Blog - Paying it Back: The McCormack Octagon Bowl - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/0040067c-9220-43c1-bd61-c824a71152bd/Picture1.png</image:loc>
      <image:title>Blog - Paying it Back: The McCormack Octagon Bowl - Make it stand out</image:title>
      <image:caption>2015 Octagon Bowl winners with representatives from Octagon and UMass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/how-safe-are-parking-lots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/3fa22109-c487-4bc0-bc13-09ff31f07f5a/dodgers.png</image:loc>
      <image:title>Blog - How Safe Are Parking Lots? - Make it stand out</image:title>
      <image:caption>Most stadiums, such ad Dodger Stadium, have rules of conduct coming into the facility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d5f96a9a-4b77-41a1-b26c-78594fcf3845/tailgating.png</image:loc>
      <image:title>Blog - How Safe Are Parking Lots? - Make it stand out</image:title>
      <image:caption>Tailgating can create both a festive and possibly dangerous environment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/debate-is-communication-the-key-to-student-preparation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/3303d6e2-8e41-426d-a7d0-f9f1b1ed6368/1516-rec_sales-academy_25.jpg</image:loc>
      <image:title>Blog - Debate: Is communication the key to student preparation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e5c3e5bf-ac19-4b28-9975-ef1592e03d1f/brian_mills.jpg</image:loc>
      <image:title>Blog - Debate: Is communication the key to student preparation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/dul8uug0u2yhgm6cjp2eddu92t6kcf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d73ac1ec-a9f5-421b-be86-7ee872046bcd/qwest_field_with_a_blue_roof.jpg</image:loc>
      <image:title>Blog - Environmental Sustainability and Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/bd77786b-36a3-44d5-ad0f-88d0e8c50bc3/artsci-msal-spiritmark-copy.jpg</image:loc>
      <image:title>Blog - Environmental Sustainability and Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/a170f6df-3e73-4f44-aec3-10423541437d/soccer-698553_1280.jpg</image:loc>
      <image:title>Blog - Environmental Sustainability and Sport - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/what-makes-a-successful-golf-management-university-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e197d5bb-4a41-47bd-95d0-2af8c3dd9eb6/pro-golf-image.png</image:loc>
      <image:title>Blog - What makes a successful golf management university program? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/06182086-53f0-4287-8666-40a9b8700082/hlkn_stacked-sportmanagement.jpg</image:loc>
      <image:title>Blog - What makes a successful golf management university program? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/blog/debate-are-esports-sport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/blog/my-cool-sports-job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/76d3b50f-07f0-4e75-a1bc-d409aa8ce552/mike-bucek.jpg</image:loc>
      <image:title>Blog - My Cool Sports Job - Make it stand out</image:title>
      <image:caption>Mike Bucek, Kansas City Royals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/9b1402fb-6ab1-4c11-85e9-5c050d487797/eliasfenway-1024x649.png</image:loc>
      <image:title>Blog - My Cool Sports Job - Make it stand out</image:title>
      <image:caption>Christian Elias, green monster scoreboard operator</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://nassm.org/founders-night-awards</loc>
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    <image:image>
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      <image:title>Founder's Night Awards - Founders’ Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/de073d6b-c1ce-4710-b259-1851a41a854e/2%2BBNewland.jpg</image:loc>
      <image:title>Founder's Night Awards - Founders’ Night - Dr. Bri Newland</image:title>
      <image:caption>New York University</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/17d85979-bb9e-4b9f-a199-389c716404b4/3%2BStrode%2BPhoto%2B2019.jpg</image:loc>
      <image:title>Founder's Night Awards - Founders’ Night - Dr. Jim Strode</image:title>
      <image:caption>Ohio University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/7cf5b13c-59e4-4389-b526-c43f211e534b/4%2BLaura%2BMisener.jpg</image:loc>
      <image:title>Founder's Night Awards - Founders’ Night - Dr. Laura Misener</image:title>
      <image:caption>Western University</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b56414ce-3347-47f1-a538-663e6fd64a6b/5+Andrea+N+Geurin.jpg</image:loc>
      <image:title>Founder's Night Awards - Founders’ Night - Dr. Andrea Geurin</image:title>
      <image:caption>Loughborough University</image:caption>
    </image:image>
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  <url>
    <loc>https://nassm.org/about-us</loc>
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    <lastmod>2026-02-03</lastmod>
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    <lastmod>2025-12-12</lastmod>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1630879473042-CYA8PUBJYYNPZ9BFJY3T/2021-LPGA-Tour-cover-image.jpeg</image:loc>
      <image:title>Journals - Journal of Sport Management</image:title>
      <image:caption>An official research journal of the North American Society for Sport Management,  Journal of Sport Management (JSM), aims to publish innovative empirical, theoretical, and review articles focused on governance, management, and marketing of sport organizations. Paper submissions are encouraged from all areas that inform theoretical advances for the management, marketing, and consumption of sport, and sport organizations generally. To learn more about the journal, including its editorial board, author guidelines, and indexation, click on the button link below. NASSM members can now access the full contents of JSM by logging into the Members Space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1628088712230-C9W6XYC5QF1M84V9BNOB/rishikesh-yogpeeth-CEGtclvmIII-unsplash.jpg</image:loc>
      <image:title>Journals - Sport Management Education Journal</image:title>
      <image:caption>The Sport Management Education Journal (SMEJ) is a peer-reviewed publication of the North American Society for Sport Management that promotes advancement of the body of knowledge in pedagogy as it concerns all sport management education and disseminates knowledge about sport management courses, curricula, and teaching. Topics of interest include issues and trends in sport management education, accreditation, online learning, experiential learning, effective teaching methods, curricula development, and employment competencies. To learn more about SMEJ, including its editorial board, author guidelines, and indexation, click on the button link. NASSM members can now access the full contents of SMEJ by logging into the Members Space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1628087480591-NRIJDWO8U775YKB0PBC2/riley-mccullough-m5pz9D6MfUk-unsplash.jpg</image:loc>
      <image:title>Journals - Journals Serving Sport Management</image:title>
      <image:caption>The North American Society for Sport Management (NASSM) maintains a comprehensive list of journals in sport management and related domains. This list is updated annually to include new journals serving the community of sport management scholarship and to reflect updated impact factors. The most recent version of the list, updated in Fall 2020, can be found below.</image:caption>
    </image:image>
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      <image:title>Student Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Student Initiatives</image:title>
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      <image:title>Student Initiatives</image:title>
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      <image:title>Student Initiatives</image:title>
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      <image:title>Student Initiatives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/d0840855-8b90-4bbd-87b8-c13bca1d0694/Wenyuan+Yu.jpg</image:loc>
      <image:title>Student Initiatives</image:title>
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      <image:title>Student Initiatives</image:title>
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      <image:title>Student Initiatives</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1643575952733-0GFIMM2PYVUJC8B8ZMQE/unsplash-image-y_7SzG5ohBc.jpg</image:loc>
      <image:title>Membership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://nassm.org/partners</loc>
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      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629681799133-OY2G2MB12ETY5ZCLFH2L/horizontal-JT-logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629682481407-13X5WSWFKGD4XZHALSYV/logo-black-09c2f973613dd37674fda202f7f75be21b0fb89be7e7853987c36bff713c5670.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629674241409-OWV7OATKMHB3BP0IBAKO/1_4HAq9RxZLecivDUkz-fsuw.png</image:loc>
      <image:title>Partners</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629678415371-AFR8RA3V9M3ELYNO3T1V/kinesiology-kines-kines-aka-logo.png</image:loc>
      <image:title>Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629679813422-GSNERUU8O4UHPV5222S9/_7UKriA_.jpg</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629674718358-M96PZ08W4RJW8BYVHMLV/aspen-institute-logo-primary-1.png</image:loc>
      <image:title>Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629678805971-ULQLHZ1KHJD6H5MXQ9ZW/PtGlogo_hvid_500x320.jpg</image:loc>
      <image:title>Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629769717369-QJAFC66SCKTGG1B2T4LV/aboutdis_logo.png</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/awards-and-grants</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629330228328-L5CZ2UOU126CVE427DB8/paul-jespers-pr-Zr7YHFy0-unsplash.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/conference</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1d7d14e1-2be6-42c5-8dce-1d1ccc4d6c90/A7_09698.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
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      <image:title>Conference</image:title>
    </image:image>
    <image:image>
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      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b06f984b-65e6-46ab-8de4-8160db6e75f4/PR2.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
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      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e82e73c6-0d89-4655-8094-33652811cd60/PR5.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/6e4620de-c064-4523-92d1-ab9a186f2d20/2A709771.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/2eec2350-6aaf-4a01-8797-a213d1fa5cdc/PR3.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/b487b986-b724-427c-a830-6cec9c340c2b/P4.jpg</image:loc>
      <image:title>Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/76d75eb0-5a8a-4176-a1cb-feeda03fce49/A7_09503.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/e0d26e3d-3a3e-4649-a7ca-facb288abd89/Screenshot%2B2025-01-31%2Bat%2B10.02.56+PM.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/sport-degrees</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/50e02a39-d207-42c6-996e-775284059a9d/NASSM+Hero.png</image:loc>
      <image:title>Sport Degrees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/privacy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-22</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/fulfillment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-22</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-23</lastmod>
  </url>
  <url>
    <loc>https://nassm.org/members</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/16129c51-9a3a-46d1-9cdd-e9ba6a2db6f3/thumbnail_image.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e9b0857a840f4c07b5d4f4/1629736984943-J9PZ4N8M4DC2N9WVTIIO/GettyImages-465383082.jpg</image:loc>
      <image:title>Members Space - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://nassm.org/2026-award-winners</loc>
    <changefreq>daily</changefreq>
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